Volvo Sponsors Virtual NYC Marathon

Volvo Sponsors Virtual NYC Marathon

Brought to you by Volvo Cars Mall of Georgia

It's no surprise that to keep everyone as safe as possible this year, the NYC marathon has gone virtual.  But that doesn't mean athletes and participants have to miss out on the prideful experience of being a part of the world's largest marathon! Volvo Car USA has teamed up with Spotify and Heard City to create the Run NY Playlist for the 25,000 expected participants of the NYC Marathon to give runners an incomparable audio experience with sounds from all over the city! This audio experience is already available today on Spotify and is a unique audio experience compiled from neighborhoods all across NYC along the route that the marathon would have been run from Staten Island to Central Park.   

What we can expect from this playlist

Winner of the 2009 TCS New York City Marathon and silver medal Olympian Meb Keflezighi hosts the playlist and shares his personal experiences from past marathons while guiding you along this audio experience with contributions from a number of emerging and well-known artists.   These artists' voices and instruments will be accompanied by various sounds from the streets of New York City such as the usual marathon crowd cheering, activity and excitement from local streets, and skillful street performers. It truly is a one-of-a-kind experience and is the world's largest virtual marathon to date. 

Volvo Sponsorship

Volvo Car USA is the official sponsor of the TCS New York City Marathon, and though it takes no convincing to want to be a part of such a special and memorable event, Volvo is holding sweepstakes and giving participants a chance to win the Volvo of their dreams!  Rick Bryant of Sales Operations at Volvo Car Americas Region says "While participants won't be running through all five boroughs of New York City this year, it was important for Volvo to provide a safe alternative for those motivated by the unmistakable ambience of the city. We hope runners all over the world use the Run NY playlist to help them reach their goal of completing this iconic race."  This virtual marathon offers a safe way for runners around the world to connect with each other and share in their own marathon experience, together.  It has also sparked a buzz of other virtual marathons around the globe! TCS New York City Marathon Volvo XC90 Pace Cars have been deployed to drive around popular running routes in Mexico City during the upcoming weeks due to the 300+ runners from Mexico who are already registered for this exciting event! If you want a peek at the Volvo Pace Car, it will be on display in Volvo Dealerships in Mexico and Brazil.

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